Pacific Business Daily

why should company spend resources on positioning its product .when all that the customer want is a solution?

Public Comments

1. Solution Can be provided by many products. What is the best Solution is important.by palcing the product( ranking the product ) shows that how good the solution is
2. So that the customer that wants this solution will be able to find it more easily or at all.
3. That is only true if we only acted in a rational manner. Many buying decisions are not.