Pacific Business Daily

Does it matter where a product is placed on an ecommercer web screen?

Does the positioning of a product affect the amount of sales of a product?

Public Comments

1. According to Google - Yes. The best place is below the banner and toward the right as it is the first place the eye is drawn to. Next products again should be central with primary advertising on the right column and navigation on the left. That's consistent with most other successful and easy to use sites and so becomes more familiar to users. Worst places - below the fold which is scrolling down to an area which is off the monitor on arrival. Far better off making another page and linking to it. The only stuff below the fold should be contact details. Good luck