Pacific Business Daily

what is the imporatance of product positioning strategy?

hey guys, i've got a project to submit on this topic n m not able to get any decent stuff.......pls asap lemme know bout ne sites or info bout this thing......

Public Comments

1. product positioning involves understanding who your target market is (who you expect to buy the product) and how you differentiate it from competitive products. What does it do, why should people buy it instead of other brands. the importance of proper positioning is that understanding these things will be key drivers in your sales and marketing strategy-if you don't have a clear idea of you customer base or a good message to communicate to them, how can you sell the product? do a search on marketing and product positioning to get good info. try wikipedia.