Pacific Business Daily

How and why is the ‘product positioning’ of Porsche Automobiles?

in a marketing view, thanks.

Public Comments

1. This is a question of "who buys it?" Most likely someone who is sophisticated, college educated, middle aged and financially successful. Someone who is good with numbers, technically astute and wants to drive a technical engineering masterpiece to show off to others how successful and intelligent they are. Traditionally, I'd say it would be *mostly* male buyers, as porsche is typically technically challenging to drive, and women may be less likely to have the skills, but certainly there are the women that wish to present the technically capable image as well that are potential buyers.
2. people who buy porsche dont have any taste in cars,