Pacific Business Daily

market segmentation source?

I writing a business plan about online booking system for a travel agency, how can i find out about the market segmentation of an online traveling agency booking system? is there any website or sources that shows and gives these data about market segmentation of online traveling industry in previous years and coming years? or i must estimate it by myself?

Public Comments

1. Market segmentation is usually a function of the company and not the market - if this is for one specific company. For example, is this a specialized travel company? Do they book adventure tours, cater to seniors, book tours to Africa, etc By looking at how they currently run their business, you can segment their markets. If it is a generic booking system for multiple companies, then you have a significant challenge. It is likely that there has been segmentation studies done in the past, but they would likely be proprietary. You will probably have to brainstorm your own segments. The first step would be developing a model to further explode. ie. start with costs (Tours < $1,000; Tours 1,000 - 5,000; Tours > 5,000) Or you could start with countries (ie. Europe, North America, etc) Or you could start with the type of tour (ie. Bicycle, Walking; Museum; History) As you can see, the possibilities are endless.