Pacific Business Daily

business management homework help? Market Segmentation?

what are the advantages of using market segmentation? the question is 6 marks! i can only think of 3 advantages though, any help please?

Public Comments

1. Helps you meet the needs of customers better; helps you take advantage of new trends in the market; helps you analyse where you're marketing badly; helps you take advantage of knowledge that other companies have built up about certain segments e.g. if TNS (marketing company) says that segment E1 hate dogs then you'll probably not try to sell them dog food. Good luck.