Pacific Business Daily

What steps if any would you take to defend your product’s position?

You are a business owner and you have a consumer product that you think is particularly vulnerable to substitution. What steps if any would you take to defend your product’s position?

Public Comments

1. You have the best product for the best price. That's what succeeds.
2. Figure out a way to develop it and make it less vulnerable to substitution before somebody else figures it out.