Pacific Business Daily

Which of the following . Typically rely on a prstatements about positioning is NOT true? Positioning technique?

Which of the following statements about positioning is NOT true? Positioning techniques A. Positioning products on a graph based on price level and quantity demanded B. Require a firm to collect data about consumer perceptions of products C. Are sometimes called "perceptual mapping" techniques D. Typically rely on a "product space" diagram to show the relationship among various products E. May use information about consumers' "ideal" products, so that the preferences of different segments of consumers can be considered

Public Comments

1. A. The positioning concerns the placement of the items inside a store. A graph would not be true.